Privacy & Cookies Policy
Last updated: April 2026
Equipped Sports Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.
This policy explains how we collect, use, and protect your personal data when you use our website or services.
1. Who We Are
Equipped Sports Ltd is a company registered in England and Wales (Company No. 16250715).
Registered address: Unit 1 Swan Walk, Horsham, West Sussex, England, RH12 1HQ
We operate the website: https://e-quippedsports.co.uk
2. What Personal Data We Collect
We may collect and process the following data:
Information you provide
- Name
- Address
- Email address
- Phone number
- Payment and order details
- Communications with us
Measurement & fitting data
Where you use our fitting services, we may collect:
- Body measurement data
- Images (for measurement purposes only)
👉 Images are:
- Used solely to generate measurements
- Not used for marketing without explicit consent
- Anonymised, then deleted once processed
Automatically collected data
- IP address
- Device and browser type
- Website usage data (pages visited, time spent, etc.)
3. How We Use Your Data
We use your personal data to:
- Process and deliver orders
- Provide customer support
- Provide personalised product recommendations (where used)
- Manage your account
- Improve our website and services
- Prevent fraud and ensure security
- Send marketing communications (with your consent)
4. Legal Basis for Processing
We process your data under the UK GDPR using the following lawful bases:
- Contract – to fulfil orders and provide services
- Consent – for marketing, cookies, and image capture
- Legitimate interests – to improve our services and prevent fraud
- Legal obligation – for tax and regulatory compliance
5. Child Data
We may collect data relating to children as part of our fitting services.
- This is done only with parent or guardian consent
- Children must be accompanied during in-person fittings
- We take extra care to protect children’s data
- All Equipped Sports staff are DBS-checked
- All customer data is anonymised, then deleted once processed
6. Sharing Your Data
We may share customer data with trusted third parties, including:
- Payment providers
- Website hosting providers
- Delivery and logistics companies
- Analytics providers
- Professional advisers (legal, insurance, accounting)
We only share data where necessary and ensure appropriate safeguards are in place.
7. International Data Transfers
Some of our service providers may process data outside the UK.
Where this happens, we ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your data.
8. How Long We Keep Your Data
We retain personal data only as long as necessary:
- Order data: up to 6 years (for legal/tax purposes)
- Marketing data: until you withdraw consent
- Measurement data/images: retained only as long as needed for fitting purposes, then deleted or anonymised
9. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request transfer of your data
- Withdraw consent at any time
To exercise your rights, please contact us at [email protected]
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
10. Data Security
We take appropriate technical and organisational measures to protect your data, including:
- Secure servers and encryption
- Password-protected systems
- Restricted access to personal data
- Measurement data is solely gathered using Equipped Sport's proprietary technology and is not passed to any third parties
11. Cookies Policy
What are cookies?
Cookies are small text files stored on your device when you visit a website.
How we use cookies
We use:
- Essential cookies
Required for the website to function (e.g. shopping cart, login)
Analytics cookies
Used to understand how visitors use our site
Marketing cookies
Used to deliver relevant advertising (only with your consent)
Cookie Consent
When you visit our website:
- You will be asked to accept or reject non-essential cookies
- Non-essential cookies are only used with your consent
You can change your preferences at any time.
Managing cookies
You can also control cookies through your browser settings.
Please note that disabling cookies may affect website functionality.
12. Third-Party Websites
Our website may contain links to other websites.
This policy only applies to our website. We are not responsible for the privacy practices of other sites.
13. Changes to This Policy
We may update this policy from time to time.
Any changes will be posted on this page.
14. Contact Us
If you have any questions about this policy or your data, contact us:
📞 07834 051433
📍 Unit 1 Swan Walk, Horsham, West Sussex, RH12 1HQ